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Email Marketing Tools to Enhance Your International E-Commerce Masterclass

23 November 2020, 9:30 am - 1:00 pm

This Masterclass will explore in deep detail email marketing strategies providing participants with an understanding of how using modern email marketing tools can deliver highly targeted emails to segment customers. This Masterclass will also explore how integrating email marketing tools with ecommerce data can drive revenue.

This workshop will cover the following areas:

• What can you use email for?

• Types of Email

o Campaigns

o Flows

• Email Layouts

• How Do We Get Email Addresses?

• Personalisation

• Conversion Tips

• Example Automated Revenue Driving Flows

As a result of attending this Masterclass you will have a deeper understanding of why, when and how to use email marketing in your ecommerce business. You will have a several strategies which you can apply to your own marketing to drive automated repeat revenue.


This Masterclass will be delivered by Ben Leonard. Ben will share the experiences that he’s gained through starting and growing a successful sports and fitness equipment business into an international brand, selling through an ecommerce website and online marketplaces across Europe, the Middle East and Australia.