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Exploring IoT, Data & Digital for Tourism

26 November 2020, 10:30 am - 12:00 pm

Covid-19 continues to create significant challenges for the tourism and hospitality sector, the pandemic forcing many businesses to adopt new digital technologies at unprecedented pace, adapt their products and services, find new ways of working and communicating; and reconsider their customers and markets.  A report by the Federation of Small Businesses in June 2020 reported that a fifth of Small to Medium Enterprises (SMEs) in Scotland had adopted new digital technologies during the pandemic. The recently published report by the Scottish Tourism Recovery Task Force also acknowledges that “digital capability will need to be protected and enhanced to rebuild capacity and improve productivity”.

Digital capability is crucial to help businesses survive and thrive, enable strategic decisions and help build sustainability for the longer term. IoT (Internet of Things) technology can assist, from increasing efficiency to understanding customer engagement in rural and urban spaces. Insights on the value of innovation for businesses and their customers, and understanding the impact of digital innovation on the bottom line, can help us get started.

This webinar will explore the potential for using IoT in tourism; offer information on how to get started with IoT and data; together with practical insights on developing digital innovation and what that can mean for your business. Businesses will also learn how Interface, Censis and Traveltech for Scotland can support them to address related tech challenges through projects and collaborations.

Our Speakers

  • Rachael Wakefield, Business Development Manager, Censis: Rachael will explore the potential of using IoT for tourism, with use case examples, including ways to increase business efficiency,  track and monitor people and sites, and explore business impacts and benefits.
  • Joshua Ryan-Saha, Director, Traveltech for Scotland: Josh will look at considerations to get started on a project using sensors, and offer examples of how our data sources can be brought together to develop IoT activity, from managing visitor flow in indoor and outdoor sites, to gaining important insights into visitor and customer behaviour.
  • Chris Moule, Head of Innovation and Entrepreneurship, Robert Gordon University: Chris will examine the importance of digital innovation for businesses, the need to innovate, now more than ever, or the risk of getting left behind. Chris will offer examples and practical ways for businesses to get started on this, with insights to take away.


26 November 2020
10:30 am - 12:00 pm
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