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Sales – How to find them, make them and keep them

26 November 2021, 2:00 pm - 4:00 pm

Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments.

We will cover:

  • Why a clear understanding of what an ideal customer looks like and a good understanding of their problems, needs and wants is key to sales success.
  • How to develop your sales platform using digital tools, platforms, and techniques.
  • The different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press.
  • The key phases in prospecting, qualifying, and converting sales prospects.
  • The value of a Sales Funnel and how it can be used to help plan and achieve sales.
  • Why keeping the customers you already have is the best sales strategy of all?
  • The importance of appropriate customer service in retaining customers.