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Selling on Global E-Marketplaces: Amazon Masterclass

24 November 2020, 9:30 am - 1:00 pm

Amazon is the largest E-Commerce site in the world, but did you know that over half of its sales are made by small independent retailers like you? This vast online marketplace provides a structured selling framework and presents an unrivalled opportunity for retailers, whether big or small, to reach a wide range of customers, in the UK and overseas. If you are looking to start-up, or expand on a retail business, then you need to think about Amazon. This half day Masterclass will cover all of the basic information about opening, running and growing your own Amazon store.

Choosing which products to sell – Taking time to find and modify your products and packaging can pay dividends when selling on Amazon. Pick up some research tips on the pretty and the practical side of your selling plans.

Opening and Managing your Amazon Account – Choose which selling level is right for you and prepare for the seller verification process. Take a tour round the Seller Central Dashboard and learn about the set up and the selling tools of your new account.

Adding products to your Amazon inventory – Whether you are selling products that are already sold on Amazon, or creating brand new product pages, there’s lots to think about. Learn how to create appealing and competitive content whilst adhering to Amazon policies.

Optimising your Amazon Pages and Offers – Learn how to give your product pages and your offers a boost. Advertising, Brand Registry, Product Reviews, Prime Eligibility and Business to Business sales are just some of the approaches available to you.

Handling Orders and Returns – Amazon offers three options for order fulfilment so find out which one suits you. Hear about the two seller fulfilled options for despatching to your customers and also the ever popular Fulfilled by Amazon (FBA) service.

Managing Seller and Product Performance – Selling on Amazon requires you to meet the standard of products and service that customers expect. Learn more about Amazon’s selling policies and how to meet performance metrics. Monitor and improve the performance of your products by using Selling Coach and the report functions

Selling Internationally – With a buying presence in over 180 countries, Amazon offers a simple pathway to selling internationally. Learn how to expand your presence into other European Amazon stores and beyond.


This event will be delivered by Karen Riddick, Business Owner, Writer, Speaker and experienced Amazon seller. Karen founded Second Nature Online, an eco-friendly soft furnishing business in 2008. Since then she has grown it considerably utilising global e-marketplaces including Amazon to reach international customers.