Whatever your reasons may be for considering being your own boss, Business Gateway is here to support you and this webinar will help you decide if this is the right path for you. We will explore your potential customers, the problems your business can solve for them and how you can do that better than […]
Join us to look at why it’s important for all businesses to give their online security thought and consideration. We will take you through some simple steps to minimise the risks. We will also direct you to available support to help you and your business. During the session will cover: Cyber security and why it […]
This webinar will provide you with information, direction and support on a range of topics, including: Planning (before you start, & once you are up and running) The personal benefits of working for yourself How to make sure your idea is viable and sustainable How to research your market and market your business Staffing Funding […]
The webinar is practical, and outcomes driven. Content will focus on a pragmatic approach to Strategic Planning designed to fit with the needs of small businesses in both B2C and B2B environments. Topics covered during the webinar will include: Looking at your business today – identifying your strengths and areas for development The key pillars […]
This webinar will cover a variety of areas, from "what have we learned from Covid?" through to "understanding your new greener customer", to “reducing your costs and upping your sales”, highlighting where profit can be generated from developing your businesses green credentials. We will look at: Understanding the problem What is sustainability and why it […]
How can you keep track of customers, manage resources and keep in touch with everyone efficiently? Is a cloud-based solution right for your business? How do different back office strategies compare on cost and value? At the end of this webinar, you’ll have: Up-to-date information and tools to help you make strategic back-office decisions. Real-world […]
Many people would like to start their own business but don’t have a business idea to focus on. This session will help you: 1. Clarify your motivation behind starting your own business 2. Appreciate your skills and experiences 3. Use a range of techniques for generating new business ideas 4. Gain an appreciation of how […]
This webinar will guide you through the steps needed to create an effective digital marketing strategy to meet your business objectives and create more leads. We will cover: Setting measurable goals, establishing what your customers are looking for and competitor analysis. Developing your brand Content strategy Prioritising digital channels Marketing communications planning and evaluation
This webinar will help you develop and hone your social media strategy in order to amplify your message using Twitter. You will gain a deeper understanding of where Twitter fits into your overall plan, how it relates to other platforms, and the relative benefits of sponsored posts, as well as how to create them. You […]
This webinar aims to make you aware of the various requirements involved in setting up a business. The webinar will provide you with the opportunity to network with other business owners and will also highlight useful sources of information, advice and guidance. This webinar is for businesses based in Dundee, Angus or Perth.
This webinar will take you right from the beginning of website building. You will learn about: The need to determine website objectives The importance of knowing who your audience is and measuring results Setting clear calls to action and creating engaging content. Create your brand’s visual identity online, your site’s blueprint and how you can […]
After this webinar you will be able to make more informed decisions about where paid-for advertising fits in to your strategy. We will explore the relative merits of all the different types of paid-for online options available to you, as well as the mix of social media platforms you can choose from. We will cover: […]
Discover the opportunities using digital could bring your business as well as what you need to consider if your business isn’t online yet. This free webinar will give you the chance to up-skill your digital knowledge and explore some of the common fears and barriers associated with moving your business online, using social media channels […]
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including developing basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund […]
In this webinar you will: - Learn how to get the most out of the most popular social media platform in the world and how it could fit into your digital marketing strategy. - Better understand the algorithm behind Facebook, and how to create great content that achieves a bigger reach and impact. - Learn […]
Whatever your reasons may be for considering being your own boss, Business Gateway is here to support you and this webinar will help you decide if this is the right path for you. We will explore your potential customers, the problems your business can solve for them and how you can do that better than […]
When budgets are tight it can be difficult to find the funds for marketing. This webinar will help you use marketing to increase customer engagement. We will offer marketing tips and advice that you can then use across your business. Without bursting the bank! We will look at: How marketing extends way beyond what most […]
During this webinar you will: Discover the basic ‘dos and don’ts’ of taking your own pictures, editing them and uploading them onto digital platforms. See some real-life examples of posts that demonstrate good, bad and indifferent use for businesses.
Thinking about using Pinterest to showcase your business? Move from being a beginner to knowing enough to gain commercial benefit from the use of Pinterest. We will cover which type of audience you can reach via this platform and the factors and analytics such as cost and timing of posting content and how that can maximise […]
This webinar will help you create a robust business plan. The webinar will look at: creating a description for your business the business planning process efficient ways of obtaining skills and resources presenting your business plan
Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. We will cover: Why a clear understanding of what an ideal customer looks like and a good understanding of […]
The Scottish Chamber of Commerce international network is pleased to invite applications from Scottish businesses to a trade mission to Dubai Expo focusing on clean energy and climate change. Running from October 1, 2021 to March 31, 2022, Expo 2020 Dubai is the first World Expo ever hosted in the Middle East, Africa and South […]
This webinar aims to help you identify your customers, understand your competitors and plan an effective marketing strategy. The workshop will look at: the role of marketing in your business identifying your target customers identifying the strengths and weaknesses of your competitors market research There will also be information on additional services from Business Gateway […]
Digital marketing can help your business to attract international customers. This webinar will introduce you to a number of Search Engine Optimisation (SEO) techniques that will assist your business to become more visible when expanding into new international markets. The more visible that your website is to searches, the more likely you will be able […]
Video captures people's attention online and is important for getting your message across, while engaging with your target audience. Learn how to: Choose what type of video to create to suit your business objectives Plan, shoot, edit, and upload video without special kit or expertise. Get to know the various digital platforms that can be […]
Join us as we deliver the results of the Dundee & Angus Chamber Quarterly Economic Indicator (QEI) for Q4 of 2021. Alison Henderson, CEO of Dundee & Angus Chamber of Commerce and Dr Shona Dobbie of Angus Economics will reveal the findings of the latest Dundee & Angus Chamber Economic Indicator, explore what this means […]
Eileen Cooper is a Marketing Professional with over 26 years of experience in the industry. After working in various roles in marketing, she set up Limetree (now Limetree Consultancy Limited) in 2009. As well as working with a diverse range of clients across different sectors, she supports small businesses by delivering consultancy and training to […]
Did you know that over half of Amazon’s sales are made by businesses just like yours? This vast online marketplace provides a structured selling framework and presents an unrivalled opportunity for sellers to reach a wide range of customers – both in the UK and overseas. If you’re looking to start-up, or expand your retail […]
Selling online internationally has never been more accessible with the emergence of major platforms such as Shopify. Shopify assists 1 million businesses to trade globally in 175 countries . Now Shopify have moved into fulfilment in the United States we should be aware of the opportunities of utilising the Shopify platform to sell online
Due to the impacts of COVID-19, reassurance plays a huge part in why visitors book through the travel trade. Travel trade is seen as a trusted source to book and protect holidays. Join Rona Wallace, Senior Manager Intermediary Marketing and Caroline Robertson, Industry Relationship Manager at VisitScotland to find out how you can work with […]
This webinar will cover a variety of areas, from "what have we learned from Covid?" through to "understanding your new greener customer", to “reducing your costs and upping your sales”, highlighting where profit can be generated from developing your businesses green credentials. We will look at: Understanding the problem What is sustainability and why it […]
There are many tools available to allow you to communicate with people online. Whether you are trying to run a workshop or seminar, hold a meeting or just communicate. Many of these digital tools are easy to use and offer some powerful facilities. Let us guide you through: What webinars, live streams and video conferences […]
Just starting up or looking to update your business plan to get funding or take forward developments? Then this session is for you. We will walk you through what should be included within a business plan, how a business plan is used to improve your prospects for a loan or a grant and how you […]
This webinar is all about the act of forming ideas and testing out whether these can be transformed into a viable, successful business. After this session, you will have a clear understanding of how to undertake the creative process of generating, developing, and communicating new thoughts and ideas. You will also understand the importance of […]
This workshop will enable you to raise your search engine ranking so consumers can see your business offerings first. This is a key topic for many businesses today. This workshop will allow you to understand how search engines work, how they structure results, how they are listed and how to maximise your chances of getting […]
Google Analytics, Search Console and Heat Mapping are incredibly powerful tools that help you better understand how your website is performing. This webinar will better equip you to be able to improve the performance and effectiveness of your website by: Learning about top landing pages and traffic sources, to understanding organic search rankings and user […]
By the end of this webinar, you will be able to understand how to: Target the right audiences Create a quality marketing email and how to measure its effectiveness. Learn how to identify the most suitable platforms and tools for email marketing campaigns, including different paid-for account levels. Identify the different components of a successful […]
Businesses who plan their content in advance, aligning all channels with actual business objectives, customer themes and national events, and then schedule it to ensure it reaches the target market at the right time, on the right platform - hugely increase the chances of achieving impact. In this brand new DigitalBoost webinar, you will learn […]
Dundee & Angus College have teamed up with the inspiring team at Shirlaws Group to bring you this interactive webinar to look at how we can maximise opportunities in challenging times. The event, aimed at Business Owners and Directors will be led by Fergus King. Investor, business owner, sought-after speaker and now one of the […]
Around 60% of Amazon's merchants are third-party sellers like you. Today, anyone looking to start or grow a retail or ecommerce business should consider the Amazon marketplace. You can take your first steps by registering for Part One of the ‘Selling on Amazon’ masterclass. On this half-day course, you'll get advice on: Opening and maintaining […]
You have invested time, energy and money into your project, however, have you protected the innovation? Following this webinar, you will understand how to manage your intellectual property (IP) or how to start the process of registering it. Topics covered include: What is IP? Can you own IP? How can IP be protected? What is […]
Whatever your tax query our expert is here to help! Lauren will be holding 1-2-1 sessions on Wednesday 26th January. Register for your pre-booked zoom appointment. With over 20 years experience working in accountancy, Lauren was previously employed as a Senior Tax Manager at Scotland's largest firm of independent chartered accountants, Johnston Carmichael. So whether […]
Did you know that a returning customer will typically spend more than two thirds more with your business than a brand new one? Did you know that by retaining just 5% of your customer base can give an increase of over 20% in profits for your business? Having an effective strategy in place for your […]
Facebook, Instagram, Twitter, LinkedIn & Pinterest are widely used social platforms, but often account owners aren’t looking at the metrics provided within them. Those metrics will inform you of reach, impressions, demographics and more, all of which can help towards improving the impact of your posting and targeting. This webinar will help you understand how […]
Eileen Cooper is a Marketing Professional with over 26 years of experience in the industry. After working in various roles in marketing, she set up Limetree (now Limetree Consultancy Limited) in 2009. As well as working with a diverse range of clients across different sectors, she supports small businesses by delivering consultancy and training to […]
Just starting up or looking to update your business plan to get funding or take forward developments? Then this session is for you. We will walk you through what should be included within a business plan, how a business plan is used to improve your prospects for a loan or a grant and how you […]
Visitor attractions across Scotland are invited to join VisitScotland for their latest webinar which will focus on the importance of benchmarking in achieving best practice standards using insight from the VisitScotland Quality Assurance (QA) Scheme. Tune in and hear about how to make the most of this new resource.
Dundee & Angus College have teamed up with the fantastic Enterprise Team at Royal Bank of Scotland to deliver this short and sharp session designed to give you the tools and techniques you need to use your mindset to positively impact your business. Whether you are starting, growing or maintaining a business now more than […]
This webinar will define what a brand is (and isn’t) and explain how it’s more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message and values in order to stand out from competitors, build a loyal customer base and make more sales. […]
Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: Getting the setup right and benefitting from the available business tools. Best practice profiles, and some strategies to help your business stand out from the crowd. Learn which type […]
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including developing basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund […]
Many people would like to start their own business but don’t have a business idea to focus on. This session will help you: 1. Clarify your motivation behind starting your own business 2. Appreciate your skills and experiences 3. Use a range of techniques for generating new business ideas 4. Gain an appreciation of how […]
An introductory session to the fundamental elements of promoting and managing your tourism business online. At the end of this webinar, you’ll have learned: How to increase the visibility of your business online with the right content, at the right time, on the right platforms. How to assess the quality of your online presence and know […]
When budgets are tight it can be difficult to find the funds for marketing. This webinar will help you use marketing to increase customer engagement. We will offer marketing tips and advice that you can then use across your business. Without bursting the bank! We will look at: How marketing extends way beyond what most […]
Stephen Whitelaw has a proven track record of managing and growing businesses in the fast moving technology sector, through strong financial and personnel management skills. This sound and prudent foundation is complemented by a drive and ability to think “out of the box,” giving the businesses he works with a competitive advantage in planning for […]
This webinar will help you develop and hone your social media strategy in order to amplify your message using Twitter. You will gain a deeper understanding of where Twitter fits into your overall plan, how it relates to other platforms, and the relative benefits of sponsored posts, as well as how to create them. You […]
Greener Guest and its sister organisation Travel Without Plastic, have been working to reduce plastic waste in the hospitality industry since 2011. Workshop presenters Rachel McCaffery and Jo Hendrickx have a wealth of UK and international experience in sustainable hospitality and have worked with some of the best known UK and global brands, like Thomas […]
This webinar will guide you through the steps needed to create an effective digital marketing strategy to meet your business objectives and create more leads. We will cover: Setting measurable goals, establishing what your customers are looking for and competitor analysis. Developing your brand Content strategy Prioritising digital channels Marketing communications planning and evaluation
The webinar is practical, and outcomes driven. Content will focus on a pragmatic approach to Strategic Planning designed to fit with the needs of small businesses in both B2C and B2B environments. Topics covered during the webinar will include: Looking at your business today – identifying your strengths and areas for development The key pillars […]