Angus Tourism Marketing Toolkit
The Angus tourism marketing toolkit below aims to provide some guidance to businesses, and will be updated regularly as things change.
Find out the latest business support and advice available including guidelines for businesses and funding.
Help to reopen your business safely – To support you and your business to reopen for both staff and customers safely, a series of resources is available that highlight the latest guidance and regulations, plus where to find more information.
Visit Angus Background
Visit Angus is the area marketing campaign that aims to raise the profile of Angus as a visitor destination.
The focus of the Visit Angus campaign is mainly digital. The Visit Angus online channels are used to promote visitor attractions, places to eat and stay and what’s on in Angus. The Visit Angus website hosts a variety of assets including suggested itineraries and blogs about Angus.
The ‘My Angus’ campaign aims to encourage people (residents and visitors) to share their experiences of Angus using #MyAngus.
During this time, Visit Angus will focus messaging around current guidance, taking into account what the guidance permits at each stage and how businesses are operating.
Visit Angus Responsibly
A new blog has been created about Visiting Angus responsibly. This blog can be shared by industry on their social media channels and websites. Visit Angus is using the VisitScotland #RespectProtectEnjoy across its Facebook and Instagram pages.
Please get in touch if you want to discuss how Visit Angus can help share key messages about particular locations which have seen an increase in visitor numbers.
The ‘Insider’s Guide to Angus’ campaign is being undertaken by the Pride of Place working group, led by Visit Angus. The guide consists of 100 unmissable experiences in 10 different categories. These experiences have all been finalised and the Insider’s Guide will be launched on 10 May.
View the toolkit where you will have access to suggested social media posts and graphics, to promote the guide to residents and visitors.
Tourism Trail App
A new Visit Angus Pocket Tour Guide app launched on 8 July. The app aims to encourage visitors to explore more of Angus and hopefully encourage people to stay longer.
The app has been created in collaboration with the Angus Tourism Framework marketing group and 6 community groups representing each town. There are 70 different stops identified on the app as places of interest for visitors. Each stop has a description, picture gallery, and links to any relevant films. Each town trail will link back to visitangus.com which will showcase places to eat, stay and visit per town area.
Currently, there is interactive content including augmented reality, 360 images, and some fun games on the Angus trail. Interactive elements will be added to the town trail in September.
The app maps out the electric vehicle charging points throughout Angus and with the use of Google Maps, visitors can easily find locations.
View the app toolkit with suggested social media posts and download graphics to share with your visitors.
Ask Angus is a new visitor information scheme which will be launched this year. The aim is to support tourism, hospitality and retail businesses to offer visitor information to their customers. Packs with information will be available to businesses for free and these are filled with a host of information about their local town and the wider county of Angus. Find out more about this scheme and sign up for free.
Den McFarlane, Industry Relationship Manager, VisitScotland
Alison Elliott, Chair of Angus Tourism Cooperative
Useful Quick Links
The following assets are available for tourism businesses to use in promoting Angus.
Please note not all of these assets will be relevant, depending on the current restrictions at any given time. Please use your judgement when promoting any particular asset.
Visit Angus Website Updates
The Visit Angus website will be updated to reflect the current situation during different stages of the Scottish Government roadmap.
Visit Angus Listings
If you have new opening times, closures, ticketing etc., please let the web team know.
To add your business to the Visit Angus website, please complete the listings form.
Tourism Recovery Programme
The First Minister has announced a new £25 million tourism recovery programme.
The recovery proposals were developed by the Scottish Tourism Emergency Response Group (STERG) in collaboration with members of the Tourism Task Force and represent initiatives which are over and above the scope of current public agency funding.
Find out more about the proposals on the VisitScotland website.
Digital Business Listings Guide
As tourism slowly starts to recover after lockdown, it’s essential that your business is visible to visitors and that you are providing them with all the information they’ll need to know to plan their visit.
There’s a whole range of free opportunities out there to help you promote your business, so be sure to make the most of these and remember that visitors will use a variety of sources when searching for places to stay and visit.
See the digital business listings guide for more information.
Led by Dundee and Angus Chamber of Commerce (DACC) and Angus Council, the ‘Buy Angus’ campaign is putting the spotlight on the diverse range of retailers in Angus. The campaign aims to highlight the range of products available to buy here in Angus, encouraging residents of Angus to shop locally and support local businesses.
The campaign launched in December 2020 with a new website and a PR campaign. See the website to find out how you can get your business listed for free in the Buy Angus directory and apply for your free Buy Angus window sticker.
Angus Tourism Huddles
The Angus Tourism Cooperative are organising a programme of tourism huddles. These events are a great opportunity to connect with other tourism businesses and organisations. Check the ATC Eventbrite page for upcoming events.
Get involved in the Visit Angus campaign by tagging @visitangus on social media so we can help share updates with our followers and use our hashtags – #VisitAngus and #MyAngus.
Good to Go
A UK-wide industry standard and consumer mark has been launched to provide confidence as the sector works towards reopening.
The scheme allows businesses to highlight that they are adhering to government guidance and have carried out a Covid-19 risk assessment.
Help us to ensure that the Visit Angus website is as up to date as possible. Please get in touch to let us know if you are Good to go, so that we can add it to the website
Please also update your VisitScotland business listing.