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Angus Tourism Marketing Toolkit


The Angus tourism marketing toolkit below aims to provide some guidance as we progress through the route map out of lockdown. This page will be updated regularly as things change.

Find out the latest business support and advice available including guidelines for businesses and funding.


Visit Angus is the area marketing campaign that aims to raise the profile of Angus as a visitor destination.

The focus of the Visit Angus campaign is mainly digital. The Visit Angus online channels are used to promote visitor attractions, places to eat and stay and what’s on in Angus. The Visit Angus website hosts a variety of assets including suggested itineraries and blogs about Angus.

Visit Angus Facebook has almost 12,000 ‘likes’ and Instagram has over 2,500 followers. In 2019, the Facebook page reached over 1.9 million people.

The ‘My Angus’ campaign aims to encourage people (residents and visitors) to share their experiences of Angus using #MyAngus.

During this time, Visit Angus will focus messaging around the phases of the Scottish Government roadmap to easing lockdown, taking into account what the guidance permits at each stage and how businesses are operating.


Hashtags

These are suggested hashtags and they may change as we progress through each phase. You can also tag Visit Angus in your social media posts so the social media admins on Visit Angus can engage and share content.

Phase 1

#dreamnowvisitlater
#untilwemeetagain
#anguswillwait
#myangus
#visitangus

Phase 2

#dreamnowvisitlater
#Anguswillwait
#Angusoutdoors
#myangus
#visitangus

Phase 3

#visitangussafely
#myangus
#visitangus

Phase 4

#welcomebacktoAngus
#myangus
#visitangus


Visit Angus Communication Plan

The following communications plan sets out what Visit Angus will undertake across each stage of the Scottish Government roadmap to easing lockdown. Visit Angus will be working with VisitScotland to ensure the communications align with their road to recovery.

Phase 1

  • Reinforcement of stay at home as much as possible message.
  • Guidance to only travel within 5 miles of home.
  • Promotion of food and drink businesses still trading.
  • Promotion of non contact outdoor activities available, within five miles of home.
  • Promotion of businesses doing virtual activities etc.
  • Angus images – visit later message, Angus is waiting.
  • Quiz questions about Angus.
  • Share drone films

Phase 2

  • Reinforcement of current guidance and Scottish Government messaging.
  • Reinforce social distancing guidelines.
  • Align with VS Recovery plan
  • Pubs and restaurants opening – outdoor spaces only.
  • Playgrounds and sports courts opening.
  • Outdoor markets reopening – e.g. Farmers Markets.
  • Promotion of places to visit in Angus as per current guidelines.
  • Share drone films
  • Share appropriate blogs

Phase 3

  • Reinforcement of current guidance and Scottish Government messaging.
  • Reinforce social distancing guidelines.
  • Align with VS Recovery plan
  • Pubs and restaurants reopen including indoor spaces.
  • Museums, galleries, libraries, cinemas reopening.
  • Live events with limited numbers and social distancing.
  • Relaxation of restrictions for accommodation providers.
  • Promotion of places to visit in Angus as per current guidelines.

Phase 4

  • Reinforcement of current guidance and Scottish Government messaging.
  • Reinforce social distancing guidelines.
  • Align with VS Recovery plan
  • All businesses reopening.
  • Further relaxation on restrictions for live events.
  • Promotion of places to visit in Angus as per current guidelines.

Assets

The following assets are available for tourism businesses to use in promoting Angus.

Please note not all of these assets will be relevant, depending on the current restrictions at any given time Please use judgment when promoting any particular asset.


Angus Tourism Huddles

The Angus Tourism Cooperative are organising a programme of tourism huddles, providing tourism businesses with an opportunity to connect with other tourism businesses and organisation. The huddles will take place fortnightly.

29th July: Leadership – Book your place

12th August: Marketing – Book your place

26th August: Product & Experience Development – Book your place

9th September: Pride of Place – Book your place


Visit Angus Social Distancing Graphic

 If you’d like a copy of the graphic below, please contact us.

Visit Angus Safely – Graphic to accompany blog

 If you’d like a copy of the graphic below to use on your website or social channels, please contact us.

View the blog

Angus Social Distancing
Visit Angus Safely

Visit Angus Website Updates

The Visit Angus website will be updated to reflect the current situation during different stages of the Scottish Government roadmap.

Visit Angus Listings

If you have new opening times, closures, ticketing etc., please let the web team know.

Blogs

New blogs will be added, reflecting the current situation and will include things to see and do during the restrictions.


Tourism Trail App

A new Visit Angus app is being developed which will have 10 stops/locations which were agreed by the marketing industry group as part of the Angus Tourism Framework. There is a stop in each town as well as the glens, Edzell and Glamis. The app aims to encourage visitors to explore more of Angus and hopefully encourage people to stay longer.

There are currently 4 sub town trails being added, each with 10 stops/locations. These town trails are being developed by the community as part of the Town Centre Fund. These towns include Arbroath, Brechin, Carnoustie and Montrose.

The app will link back to visitangus.com where visitors can find out more about what there is to see and do in Angus, where to stay, where to eat and what’s on.


Get Involved

Tourism businesses can get involved in the Visit Angus campaign in a number of different ways.

Social Media:

Tag @visitangus on social media so we can help share updates with our followers. Use the hashtags listed in this toolkit above.

Doors Open Days:

In light of the current circumstances, and in line with recent recommendations from Scottish Civic Trust, many regions are now looking towards putting on a digital Doors Open Days programme for 2020.

Angus businesses are encouraged to get involved with the digital Doors Open Days programme. Some examples of how to get involved are a virtual tour of your venue, either live or pre-recorded, sharing current and historic images of your venue or question and answer sessions about your venue.

Anyone interested in taking part should contact Gillian Black.

List your business:

The Visit Angus website features information on where to stay, where to eat and drink, what to see and do and events taking place throughout the year in Angus. To ensure you have an up to date business listing, simply complete this form.

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