Tourism

The Angus Tour - Adventure Designed by You


Campaign background

Angus Council successfully applied to the VisitScotland Destination & Sector Marketing Fund to deliver a new Visit Angus campaign throughout autumn and winter 2021/22. The purpose of the fund was to focus on post-pandemic recovery and develop and market visitor experiences sustainably and responsibly to stimulate holidays, ensure Scotland is a year-round destination and to support the recovery of the tourism sector.

The new campaign is ‘The Angus Tour – Adventure designed by you’. The tour takes visitors on a journey through Angus, highlighting the variety and diversity of visitor experiences on offer from the glens to the coast, supporting local tourism and hospitality businesses.

Themed itineraries have been created, to provide visitors with a pick ‘n’ mix approach to selecting experiences they can have along the route, based on their interests. The itineraries have four key themes – History & Heritage, Outdoors, Food & Drink and Dog Friendly.

The campaign also highlights different ways people can travel, in addition to travelling by car, including train, bus, bicycle and electric vehicles.

The funding received for the autumn / winter campaign allowed us to reach over 2 and a half million people through paid promotion on social media, and there were almost 60k referrals to the website as a result.

Following this successful campaign from November 2021 to March 2022, the campaign has received further funding and new itineraries have been developed for spring and summer, following the same key themes as previous.

Share the message

We would love for businesses to help us to share The Angus Tour, to get maximum exposure for Angus and encourage as many people as possible to visit the area and design their adventure using the pick and mix itineraries available.

We have written suggested posts for your business to share on your social channels to help us spread the word.

  • “The Angus Tour, Adventure Designed By You” is a tourist route with the very best of Scotland all in one area. Whether you want to visit historic castles or explore sandy white beaches, sample local delicacies or take in breathtaking scenery, Angus has it all. See the tour at www.visitangus.com/theangustour and start planning your getaway to Angus. #VisitAngus #TheAngusTour
  • Often described as Scotland’s hidden gem, Angus is a place where you can be on a stunning beach in the morning and exploring a castle in the afternoon. The Angus Tour allows you to design your own adventure based on what you enjoy most. See the tour at www.visitangus.com/theangustour and start planning your next trip. #VisitAngus #TheAngusTour

Please also use the associated assets to accompany your posts and grab the attention of your followers.

Website

You can also include a link to The Angus Tour from your website.

Please use www.visitangus.com/theangustour.

If you would like to discuss how you can get involved in The Angus Tour, please contact us.